Marketing and Property Management, a Modern Relationship
9 may 2017
There’s a significant factor that sets apart properties that experience long periods of vacancy on the market and those that attract occupants almost immediately. That factor is marketing.
With the expansion of social media and technology advancements, the relationship between marketing and property management has never been more serious. An important consideration when placing a property on the rental market, is employing a property management professional equipped with the knowledge to deliver a marketing strategy tailored to individual properties.
At CVue Property Managers, we specialise in putting industry experience and innovative technology to work for our clients. Before the marketing process can begin, landlords should examine their home with a property manager to ensure everything is in working order. An experienced property manager can recommend how to maximise a home’s appeal, and will be able to compare it with competing properties in the market.
Putting the right technology and digital marketing channels to work maximises the potential to find the best possible tenants to fit individual properties. To cement properties on the map, it’s important to advertise through large property listing websites, but also through social media. With 50 per cent of Australians using social media daily, there’s no better place to obtain their attention than through channels like Facebook and LinkedIn.
The best accompaniment to social media marketing is visual content. Potential tenants must be able to see what the properties they’re vying for look like online, making professional photography integral to the process. Professional shots will sell the best aspects of homes to potential tenants, and for those who want to secure living arrangements before moving to Perth, these images are relied on. To take visual marketing content to the next level, landlords can also opt for virtual tours of homes. Prospective tenants can virtually walk around the property without having to leave their own home.
Making a house available for showcasing is paramount to securing the right tenants. This could mean opening after business hours and on weekends when dealing with the corporate market. After meeting with tenants, a good property manager will thoroughly screen applicants to give landlords an assessment of each of them to make the best decision.
Here at CVue, we pride ourselves on our ability to market properties effectively to attract high quality candidates and tenants. We make the process CSimple. Included in our CSimple fee is professional photography to capture your property in its best light. We’re available when prospective tenants want to see a home, even if it’s after hours, and we screen potential tenants in depth with social media, employment,and reference checks. If you need help marketing your property and filling its vacancy, contact us. We don’t miss a thing.